I Read It In The Tabloids
It’s really too bad the grocery store gossip rags have sullied the name “tabloid” for everyone, because when I was growing up some of my favorite comics were tabloids. Of course I didn’t call them that; to me they were just the “big comics,” the “dollar comics” or the “giant comics.”
Even though the word has become synonymous with sensationalism and sleaze, “tabloid” is actually a term describing format, not content. It refers to publications, usually newspapers, that measure around 11×17 inches, small for a paper but wonderfully ginormous for a comic book. DC and Marvel each launched a series tabloid-sized comics at around the same time. At DC, they were “Limited Collector’s Editions” while at Marvel they were “Treasury Editions.”
One of the first standouts for me was Limited Collector’s Edition #31 (Nov, 1974). Featuring a jaw-droppingly gorgeous painted cover by pulp artist H.J. Ward and way bigger than any comic I’d ever seen, there was no way I was letting my parents out of the drug store without buying me that thing, no matter what I had to promise in return.
The contents delivered on the promise of the cover, with stories of a Superman barely recognizable to my young eyes, but nonetheless awesome. First there was a story with no title (odd in itself), drawn in a crude fashion (by, I would later learn, Superman’s co-creator Joe Shuster) with little numbers on every single panel (?) and starring a Superman who didn’t mind getting rough. At one point, he even hurls a crippled airplane to its destruction, with the pilot still aboard (”Say your prayers!”)
More jarring sequences awaited in the next story, also sans title, including an old lady getting run over by a car, and almost as shocking, Superman running away from a policeman. This one was drawn in style I liked a lot better by, as I would later learn, Jack Burnley.

Next came “The Men Who Guarded Superman,” with another revelation, Wayne Boring. This was my introduction to Boring’s Superman, with his massive barrel chest and granite jaw. In the story, Clark Kent is entrusted with a secret “power formula” by a dying scientist and finds himself saddled with a Secret Service detail assigned to guard his life. Naturally this complicates his ability to operate as Superman.
Then there is “Lois Lane’s Secret Helper,” in which Krypto (!) tries to maneuver Superman into proposing to Lois. This one, full of classic Silver Age reversals, coincidences and harebrained schemes, featured artwork by Kurt Schaffenberger, who I still say drew the prettiest Lois Lane ever. This is followed by “The Lethal Letters,” the umpteenth twist on the old “L.L.” gimmick by writer Cary Bates and artist Ross Andru, and to finish off the book, the fantastic “Origin of Superman” by E. Nelson Bridwell with amazing art by Curt Swan and Murphy Anderson (you can read it at superman.nu!)
Some tales I enjoyed more than others, but the experience of reading superhero comics as large and colorful as the Sunday funnies was incredible.

The centerpiece of the book is Neal Adams’ concept drawings for a Superman Theme Park, which it’s fair to say blew my mind. This sort of blurring of the line between reality and fantasy was the kind of thing I ate up as a kid. Was this place supposed to actually exist? Was it going to? And how could I talk my parents into taking me there? According to Mark Engblom’s Comic Coverage blog, the park (The Amazing World of Superman) was in fact tentatively planned for Metropolis, Illinois, now the home of the annual Superman Celebration, before economic realities pooped the party. Rats.
Another cool extra was Curt Swan’s “How to Draw Superman,” one of those helpful tutorials for budding comic book artists that started with a stick man, slapped on some cubes and spheres and…voila!…ended up as Superman. Easy as pie, right? I wonder if I was the only 8-year-old too embarassed to admit these “simple” instructions didn’t bring me one millimeter closer to drawing like Swan.
Capping off the book was a “3-D Table-top Diorama” on the back cover. The idea was you could cut it out and recreate the cover image in three dimensions, with Superman standing out front and the Metropolis skyline curving gracefully behind him. Of course to do it right, you needed and X-acto knife, not your standard safety scissors, so I roped my poor dad into helping on the project. I have to say it did look pretty cool propped up on my dresser, but it took me years to track down another copy of the book with an intact back cover.
Thus ended my first encounter with tabloid comics. It was love at first sight. The coming years would bring great adventures with Batman, the Justice League and the Legion of Super-Heroes, an introduction to the fascinating universes of Dick Tracy and The Original Captain Marvel and of course the epic Superman vs. Spider-Man and Superman vs. Muhammad Ali. It was a great ride until the early 80s, when the tabloids seem to have fallen out of favor, to be replaced by digest-sized comics in the “Archie” style. How we went from extra-large to extra-small in one fell swoop I may never know.
This month, I hope to explore some of those great memories here. In the meantime, if you haven’t already, you really should visit Rob Kelly’s terrific “Treasury Comics” website. With a comprehensive rundown of all DC and Marvel’s entries in the genre, it’s a virtual love-letter to these great old comics almost as fun as the books themselves. Among other cool features there, you’ll find this downloadable version of the “Table-Top Diorama” from this issue, so you can have all the fun of creating your own 3-D display, without mutilating a vintage comic in the process.

These sorts of reprint collections, tabloid size or otherwise, often left me cold. I was in no mood to be “educated” about the “olden days”. I wanted the reprint editor to somehow magically offer stories very near the level of quality and appearance I was familiar with but had not read yet. Seeing Golden Age stories, or any early story well before the hero in question had “matured” in concept was just yucky.
Also, the goofball size of tabloids made the rest of my life aggravating trying to find somewhere to store the things. “Analog Science Fiction” experimented with “bedsheet” size magazines for about two years before returning to digest/paperback size. Those things ruin the flow of any attempt to display or store the collection…
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Well, no effort was made to “educate” with this book. The stories were presented without introduction or explanation (not even one of those little floating hero heads saying, “Here’s a story from early in my career…”).
Was I confused when Superman didn’t resemble the Curt Swan/Filmation cartoon version? Sure. But I still found the stories fascinating (if occasionally bloodthirsty). And I loved the size, though I can see where the storage issues you mention — plus the amount of shelf space a vendor had to devote to the books — probably contributed to their eventual demise. It may also be a reason why the tabloids were ignored by back-issue collectors until fairly recently.
“Quality” is of course in the eye of the beholder. If I can manage it, I plan to review a few of the tabloids that did feature original stories and art (drawn in a fashion that took advantage of the extra space) and I have to say that on the whole they weren’t necessarily superior to a collection of reprints.
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I found a copy of this on a magazine rack more than a year after it was published. I grabbed it in an instant. The cover is beautiful. And the origin story is classic. The only story I didn’t like was “The Lethal Letters”, mainly because of Ross Andru’s artwork. I liked some of his later work, but something just didn’t seem right here.
This book didn’t have a theme, unless it was just showing how Superman changed through the years. There was later LCE with Superman stories involving children.
There was also a “Superman Salutes the Bicentennial” that I only saw in advertisements as a kid. I really wanted that book! But I just learned from Rob Kelly’s Treasury Comics site (http://www.treasurycomics.com/index.htm) that it should really have been “Tomahawk Salutes the Bicentennial”. Odd.
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I agree totally about the “Lethal Letters” story. Didn’t like it at age 8 and don’t like it any more now. Ross Andru is all wrong for Superman, IMHO. Not that I have any idea what he was right for.
I covered the “Bicentennial” book in an earlier post and while it has its charm, there’s nothing in it for Superman fans. A pretty classic case of bait and switch.
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I beg to differ. The prettiest Lois by far is drawn by Bob Oksner or the Swan/Oksner combo.
Wow. Those tabloid editions really upset Blaze. My condolences. Me? Even as a youngster I figured out right away I was reading much older stories… I loved ‘em all at the time. They sure have a surging energy a lot of more recent comics (in those days) lacked.
“Not that I have any idea what he was right for.” - Nightwing.
You know I read your reviews, right? Did you think I wouldn’t notice this dig? That’s not fair on Ross. And I bet you know that. On certain comics I really liked his work, and still do. (Amazing Spider-Man from my childhood comes to mind.)
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I do now.
Yes, I know you’re an Andru fan, but then again you know I’m not, and this post reflects my opinion. You’re more than welcome to write a post in praise of Andru for the blog. Or a dozen of them. Heck, I’ll take any contributions I can get!
As an aside, this post was created using a newly-added “Quicktags” plug-in which, with luck, you should see as a series of buttons above the text field, allowing you to add bold or italics to texts, quote others and include links to sites and images. It’s still rough around the edges visually, but it seems to function (knock wood).
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[...] perhaps hinting at what Metropolis once hoped to offer at that aborted theme park (as mentioned in a previous post, Neal Adams’ suggestions for a more modern park appeared in Limited Collectors’ [...]